Marketing Skills & Marketing Leadership

Marketing Skills & Marketing Leadership

Marketing Skills & Marketing Leadership

Posted: 25/09/2020

Type: business


Wherever you are in your career, the most important investment you will make is in your own development. 

Basic marketing principles

Basic proficiency may be a given for those in marketing careers but we all need a refresher from time to time. Soft skills, marketing principles and digital marketing courses all help boost your chances of success and your marketing career. We offer a range of courses for all levels of marketing ability to support your professional development. Invest in the competencies you need to succeed with our bespoke courses designed for all levels of marketer.

In summary, learn from a qualified marketer with experience up to board level so you have the skills to succeed.

How to improve your marketing skills knowledge

You can improve your aptitude in a number of ways. There are lots of online courses, postgraduate, professional marketing qualifications and books on various subjects. Marketing is a broad career but we help enhance marketing talent with some basic courses and we offer bespoke training for teams and individuals. Just ask us to see how we support your learning.

Ultimately, marketing is a complex and ever-changing field so why not take a little time out to boost your knowledge?

Role of leadership in marketing

The role of leadership in marketing is to ensure that marketing is commercially focused, centred around the customer and that marketing goals align to business goals. A marketing leader must build a strong team covering a broad range of skills, diversity and even location. Leaders are responsible for setting the marketing direction. We can support your development journey with our tailored workshops designed for your executive needs.

In summary, busy professionals aiming for board positions will benefit from bespoke courses tailored to your demanding schedule.

Strategic marketing leadership

Typically, this refers to the CMO role in an organisation but can apply to many marketing roles. A marketing assistant, marketing executive or marketing manager can still have an appreciation of the complex challenges a business faces and how to overcome them with a marketing approach. We can help with marketing management and executive workshops so that you progress your career.

Ultimately, we design our leadership training to fit your busy schedule so your development is highly-focused on the gaps.


Marketing Skills

Marketing Leadership

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