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Why you need a competitive strategy using the BCG Matrix

Why you need a competitive strategy using the BCG Matrix

Why you need a competitive strategy using the BCG Matrix

Posted: 22/12/2020

2020 is nearly over – you’ve survived unprecedented challenges; no doubt pivoted your offer and updated your messaging. Now, it’s time to focus your attention on what comes next: growth in revenue and profit. So, let’s talk about why you need a competitive strategy using the BCG Matrix for 2021. Specifically, how to capitalise on market share opportunities.

Need help with planning for 2021 and beyond? We offer services from strategy workshops to research to 5-year strategic marketing plans. We have ex-directors who took part in everything from organisation design to large scale change programmes and ‘hot houses’.